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总结
美国连锁快餐品牌Chick-fil-A近日启动以“Newstalgia（新怀旧）”为主题的全年庆祝活动，纪念品牌80周年，并推出“Golden Fan Cup”抽奖/赠食活动，向消费者提供免费食品等福利，同时发布多款新饮品与部分菜单首次尝试。多家媒体称这是其迄今规模最大的营销动作之一，背景是餐饮行业客流走弱、竞争加剧；公司希望借周年叙事与促销互动提升到店与复购，带动销售与品牌热度。
正文
Chick-fil-A Kicks Off Year of "Newstalgia" Celebrations with Golden Fan Cup Sweepstakes Chick-fil-A Chick-fil-A launches its biggest ever marketing campaign as restaurant industry traffic shrinks CNBC Chick-fil-A celebrates 80 years with free food sweepstakes, new drinks USA Today Chick-fil-A Turns 80 With New Drinks, Sweet Surprises, And A Few Menu Firsts Yahoo Chick-fil-A celebrates 80 years with yearlong 'newstalgia'-inspired campaign Nation's Restaurant News
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