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总结
苹果公司近日通过Apple Fitness+相关宣传物料释放信号，称该订阅健身服务在2026年将迎来“Something big is coming”的重大计划或更新。多家外媒注意到苹果健身教练在海报中手持报纸等元素进行“加密式”预告，但苹果暂未披露具体新增功能、上线时间表或覆盖地区。消息引发用户与市场对内容形态升级、与硬件生态联动以及订阅策略调整的猜测，短期更多体现为预热与预期管理，实际影响仍取决于后续正式发布细节。
正文
Apple Teases 'Something Big' Coming Soon to Apple Fitness+ MacRumors Apple drops cryptic teaser for Apple Fitness+: 'Something big is coming' in 2026 9to5Mac There may be something big coming to Apple Fitness+ in 2026 AppleInsider Apple teases 'big plans' for Fitness+ subscription in 2026 (AAPL:NASDAQ) Seeking Alpha Apple's fitness trainers are posing with newspapers to tease something 'big' Business Insider
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