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总结
近期多家媒体与产业分析称，苹果混合现实头显Vision Pro上市后销量不及预期，已出现产量下调、营销投入收缩等调整迹象；部分报告认为其对整体营收与市场格局的拉动有限，产品仍未在更广泛消费群体中“破圈”。评论指出，资本市场与研究机构倾向将其视为“失败样本”以强化对高价新形态设备需求不足的判断，即便苹果内部可能将其定位为长期产品线的早期探索。相关动向或影响供应链排产、下一代产品节奏及外界对苹果创新回报的预期。
正文
Analysts need Apple Vision Pro to be a flop, whether Apple considers it one or not AppleInsider Apple reportedly cuts production of Vision Pro headset after poor sales The Guardian Apple cuts Vision Pro production and marketing after weak sales Financial Times M5 Vision Pro launch likely made minimal sales impact: report 9to5Mac Report: Apple Vision Pro Is Still Failing to Catch On MacRumors
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