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总结
报道指出，Z世代的观念变化与社交媒体内容生态正在推动男性彩妆从小众走向更广泛的日常消费：更多男性在平台上学习与展示遮瑕、底妆、修容等使用方式，审美与性别表达的边界被重新定义。面对这一趋势，美容行业试图“乘势”扩大增量，通过产品线与营销话术调整、与创作者合作和渠道铺货等方式吸引男性与中性化消费人群，带动彩妆与护肤相关品类的潜在增长与竞争加剧。
正文
Gen Z and social media are helping men's makeup go mainstream. The beauty industry is trying to capitalize CNBC Crowned Skin: Hydrating Body Oils & Butters WGN-TV The men's skincare revolution: Why Filipino professionals are finally investing in their skin Inquirer.net Hes Using More Than You: The 2026 Masculinity Skincare Shift Soy Carmín
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