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总结
据WWD等媒体披露，赛琳娜·戈麦斯旗下彩妆品牌Rare Beauty将于2月起在美国Ulta Beauty实现全国铺货，覆盖线下门店及线上渠道。该合作被视为品牌扩大触达与销售规模的重要一步，Ulta亦借此补强彩妆供给、吸引更广泛的年轻消费群体并提升客流与转化。戈麦斯强调品牌主张自我接纳与心理健康，相关价值叙事将伴随入驻推广同步强化，或加剧美国美妆零售渠道竞争。
正文
EXCLUSIVE: Rare Beauty to Launch Nationwide at Ulta Beauty WWD Selena Gomez's Rare Beauty is coming to Ulta stores. 'It's happening.' USA Today Rare Beauty by Selena Gomez to Launch Nationwide in Ulta Beauty Yahoo Finance Rare Beauty by Selena Gomez to launch at Ulta Beauty in February Drug Store News "This brand is about accepting yourself fully": Selena Gomez opens up about Rare Beauty's mission as brand launches on Ulta Beauty primetimer.com
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