Back to Feed
总结
在PC业务表现不佳的背景下，戴尔承认此前在产品与品牌策略上出现偏差，并宣布将XPS重新作为其高端笔记本与PC业务的核心品牌，借此推动业务回归增长轨道。公司高管表示PC部门一度“跑偏”，此次重启旨在通过更清晰的定位、产品线与营销聚焦，重新争夺高端消费与专业用户市场。在行业竞争加剧、需求波动的环境下，该调整被视为戴尔修复品牌认知与提升盈利能力的关键举措。
正文
Dell's Underperforming PC Business Seeks a Comeback The Wall Street Journal It took guts for Dell to admit its mistake, here's how XPS will make its big comeback Engadget CES Live Blog, Day 1: The Coolest Tech We've Seen So Far WIRED Dell Brings Back XPS Laptops As Top Executive Says PC Unit Got 'Off Course' Bloomberg.com Dell is eating humble pie and bringing back the XPS brand The Verge
发布时间：