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总结
沃尔玛与谷歌宣布在零售场景深化合作，将谷歌Gemini等生成式AI能力引入商品搜索、推荐与下单流程，帮助消费者更快发现并购买商品，同时为零售商提供面向“代理式购物”时代的新工具与广告能力。多家媒体称谷歌在AI Mode中上线个性化购物广告，并推出面向零售商的AI代理，意在提升转化率与营销效率，可能重塑线上购物入口与流量分配格局。
正文
Walmart and Google Turn AI Discovery Into Effortless Shopping Experiences Walmart New tech and tools for retailers to succeed in an agentic shopping era blog.google Google Launches Personalized Shopping Ads Within Its AI Mode Tool Vogue Walmart teams up with Google's Gemini to make it easier for shoppers to find and buy products CNBC Google Bets on AI-Based Shopping With New AI Agents for Retailers The Wall Street Journal
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