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近日,亚马逊上线Alexa.com,推出面向部分用户开放的网页版Alexa+对话入口,使用户无需专用设备也可在浏览器中与Alexa+交互,并与其在手表、手机等端的产品动作形成联动。公司希望借此扩大消费级生成式AI助手的使用场景与触达渠道,在与ChatGPT等竞品的竞争中提升用户黏性,并带动Alexa生态与相关硬件、服务增长。

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