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总结
英国将于本周一开始实施针对“垃圾食品/较不健康食品”的广告限制,家庭在电视与网络平台将明显减少相关营销内容。新规核心是禁止在晚9点前的电视时段投放此类食品广告,并同步加强对白天电视及线上广告的约束,旨在降低儿童与青少年接触高糖、高脂、高盐食品推广的机会,从而推动肥胖与相关慢性病防控。政策落地将迫使品牌、媒体与平台调整投放策略与节目时段商业安排,并可能引发行业对执行口径与效果评估的持续关注。
正文
Junk food advert ban set to come into force BBC Ban on TV junk food advertising before 9pm comes into force in UK The Guardian UK households will see change to TV adverts on Monday as new ban starts in 5.30am update MSN New crackdown on ads for 'less healthy food' to come into full effect The Independent U.K. starts ban on junk food ads on daytime TV and online The Hindu
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