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总结

谷歌官员宣布将以“智能体式购物”重塑零售购物流程,推出面向零售商的新AI技术与工具,并与沃尔玛、Wayfair等合作,把Gemini能力引入商品发现与购买环节,帮助消费者用对话方式更快找到、比较并下单商品。该举措意在提升零售商在AI驱动购物时代的转化与运营效率,也可能推动电商入口、营销与结账链路发生结构性变化,进一步加剧平台与品牌的渠道竞争。

正文

Shopping at Walmart, Wayfair and more to undergo major change, Google officials announce AL.com New tech and tools for retailers to succeed in an agentic shopping era blog.google Walmart teams up with Google's Gemini to make it easier for shoppers to find and buy products CNBC Google Bets on AI-Based Shopping With New AI Agents for Retailers The Wall Street Journal A new era of agentic commerce is here Google Cloud
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