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总结
戴尔在经历品牌与产品线调整后，承认此前放弃XPS等做法带来负面影响，并宣布将把XPS品牌带回其高端笔记本与PC产品序列。多家媒体称，戴尔高管表示PC业务一度“偏离轨道”，公司希望借助XPS的口碑与清晰定位，重塑旗舰形象、提振疲软的PC业务表现，并在高端轻薄本市场与苹果等对手竞争。该举措体现戴尔对品牌策略的纠偏，或影响后续新品规划与消费者选购预期。
正文
Dell is eating humble pie and bringing back the XPS brand The Verge It took guts for Dell to admit its mistake, here's how XPS will make its big comeback Engadget Dell's Underperforming PC Business Seeks a Comeback The Wall Street Journal Dell Brings Back XPS Laptops As Top Executive Says PC Unit Got 'Off Course' Bloomberg.com Dell Admits It Made a Huge Mistake When It Abandoned XPS Gizmodo
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