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总结
亚马逊推出Alexa.com网站，向部分用户开放在网页端与生成式助手Alexa+对话的入口，并配合其在手表、手机等端的AI功能扩展，意在与OpenAI的ChatGPT及谷歌Gemini等消费级对话式AI竞争。消息带动亚马逊股价走强，显示科技巨头正加速把语音助手升级为多模态、跨终端的交互平台，争夺用户入口与生态黏性。
正文
Amazon Stock Gains As It Launches Alexa Website To Compete With ChatGPT, Gemini Investor's Business Daily Introducing Alexa.com, a completely new way to interact with Alexa+ About Amazon Amazon lets some users chat with Alexa+ on the web in bid to take on ChatGPT CNBC Amazon's AI on the web, wrist, and phone: Tech giant chases consumer rivals with latest moves GeekWire Amazon Launches Alexa.com for More Wide-Ranging AI Interactions CNET
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