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总结
亚马逊推出Alexa+的全新网页入口Alexa.com，并在早期访问阶段向更广泛用户开放，使用户可通过浏览器与Alexa+进行文字对话。该动作把Alexa从智能音箱等硬件场景延伸至电脑、手机等多终端，提高可达性与使用频次，并意在在消费级生成式AI助手竞争中对标ChatGPT等产品。外界关注其对亚马逊生态黏性、硬件带动与后续商业化路径的影响。
正文
The Alexa Plus website is now available to everyone in early access The Verge Introducing Alexa.com, a completely new way to interact with Alexa+ About Amazon Amazon lets some users chat with Alexa+ on the web in bid to take on ChatGPT CNBC Amazon perks up after introducing Alexa.com (AMZN:NASDAQ) Seeking Alpha Amazon's AI on the web, wrist, and phone: Tech giant chases consumer rivals with latest moves GeekWire
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