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总结

谷歌云在Press Corner宣布推出“Gemini Enterprise for Customer Experience”,将线上购物流程与客户服务场景打通,为零售商提供可执行的AI代理与相关工具,用于商品搜索与推荐、咨询解答、下单引导及售后支持。多家媒体提到谷歌押注“智能体化”购物时代,并与沃尔玛等零售方合作,目标是提升找货与购买效率、降低客服成本。同时,Shopify等平台也在推动把商家接入各类AI对话入口,显示零售获客与服务链路正加速向AI驱动迁移。

正文

Google Cloud Brings Shopping and Customer Service Together with Gemini Enterprise for Customer Experience Google Cloud Press Corner Google Bets on AI-Based Shopping With New AI Agents for Retailers The Wall Street Journal New tech and tools for retailers to succeed in an agentic shopping era blog.google Walmart teams up with Google's Gemini to make it easier for shoppers to find and buy products CNBC The agentic commerce platform: Shopify connects any merchant to every AI conversation Shopify
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